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The conclude of this essay is to discuss how Coca-Cola generates sustainable competitive advantage by gulp on their Resources and Capabilities within the play along. I will discuss on the conjectural area, draw on secondary research and apply a truly world example. Definitions of each perspective are explained as to make a better understanding of the different types of organizations clearer.The Coca-Cola Company (Coca-Cola), founded in 1886 and based in Atlanta Georgia, is the worlds leading wacky drink shaper who operates in more than 200 countries and produces 400 brands of non-alcoholic potables. Coca-Cola is very successful and accept around the world, making the company the most valuable brand internationally. Coca-Cola has been run through eight segments, which are Africa, East, South Asia and Pacific Rim, European Union, Latin America, North America, North Asia, Eurasia and Middle East (The Coca-Cola Company, 2006). The activities of Coca-Cola spreads through all se ctors of the soft drink industry. The company offers ready to drink and yet non-alcoholic beverages with carbonation as the change water, flavored water, and the energy drinks. There are still beverages that includes the non-alcoholic beverages and without carbonation which includes the non-carbonated water, flavored water, teas, juice drinks, and the enhanced water. The company is also offering the fountain syrup, concentrates, and syrups, which include the sweeteners and the ingredients. The company sells its finished beverage products to the distributors and the canning and bottling operators, fountain wholesaler, and the distributors. (182)Strategy is concerned with matching a firms resources and capabilities to the opportuniti... ...w materials into finished products. The company manufactures the syrups and sells them to partnered bottling companies that package and distributes the final product. Bottlers help sell and sanction Coca-Cola brands to businesses and institutions . Also, the Outbound Logistic department excel in the duty of potent shipping processes in providing a quick delivery, reduces damages, efficient finished goods depot processes, shipping of goods in large lot sizes to minimize transportation cost and quality material handling equipment to increase order picking. Lastly, the marketing and sales department of Coca-Cola are greatly motivated and capable sales force, ripe tactics to promotion and advertising, selection of the utmost fitting distribution channels, spotless identification of customer segments and needs and effective pricing strategies. (171)