Customer Based Brand Equity Essay

guest base reproach e timberland is in truth important for both local and foreign businesses. Many local based home runs overhear been facing increased competition and challenges from other foreign discolorations. two foreign and local brands have been taking turns capitalizing on their free-enterprise(a) function within the Chinese wandering phone market. Because of this, there is a pick out for both local and foreign brands to gain a clear dread of their customers preferences, in asks to mobile phone features and the perception of their competitive position from their customers.Building a brand and properly managing it has twist very important for all companies. Companies be now beginning to realize that brand faithfulness is a most powerful tool and a invaluable asset to them. The maintenance and enhancement of a company brand has become a very important part of the management tasks in companies. stigmatize knowledge structures in the minds of customers are th e foundation of brand equity. blot equity is widely perceived as consisting of brand loyalty, brand awareness, perceived tone of voice and brand associations, among other things.Building brand equity has specific rewards that are quite obvious. But there is a problem in that very few managers are able to objectively assess the strengths and weakness of their brands. bar brand equity is very important in assessing the value of the brand. Customer based brand equality helps companies to become aware of the likes and dislikes of their customers. This article shows that customers have three important attributes that they prefer which are service, durability and brand image. Brand features uniqueness is the least important factor that affects consumers mobile phone preference.Price, distinctiveness, place, advancement and advertisements are the second tier attributes of consideration for customers. Attention should be disposed to improving the brand equity within the Chinese market. All mobile brands should pay very close attention to the improvement of their services and the enhancement of their products durability and brand imager, rather than contracting on intense expense competition. The foreign brands are consistent across the board, clearly outperforming their foreign competitors with regard to customer attitudes in the Chinese market.The local foreign companies should begin to focus their attention on enhancing the quality of their product and building up their brand personality and their image. There is still room for the foreign brands to improve their brand equity. Strong brand equity means that customers have high brand awareness, maintain a favorable brand image, perceive high quality and are loyal towards the brand. Reference for the journal Liaogang, Chongyan, Zian Source International watchfulness Review, Volume 3, Number 3, 1 April 2007, pp. 76-106