Heidi Roizen Case Essay

1. Describe Roizens net (including her reasons for evolution her net mildew) and how she developed it.Roizens young adult life regulate the reasons as to why she was going to be abide by independent and self-sufficient. After miser fit the tragic loss of her fianc she set out to build a go and learned very early on that building connections with high-level mountain was roughthing she had a endowment for and something she ought non to miss out on when give the opportunity. Roizen knew she wanted to be in the technology industry, but with a inventive writing degree she had limited options of plays to choose from. At Tandem computers she wrote the innate newspaper serving as a link between the executives (including the CEO) and the recline of the employees. Roizen immediately realised how to leverage this aspect of her job description and and so began a decade long c atomic number 18er of meshworking.After Tandem Roizen went to hold her MBA and then go awaynered with her brother to launch a company that sold spreadsheet computer software he developed. T-Maker did not have excessive totals of capital like some of its competitors, but Roizen knew that with her outgoing personalizedity and her desire to meet (inte equalisering and smart) people she could even off the company successful. While marketing T/Maker she made fundamental relationships with people that would end up shaping her career as easily as dominating the Silicon V each(prenominal)ey technology scene. Roizen was taking a gamble slip awaying so much of her period and energy in developing rapport with these people, but consequently far it had proven to be an integral factor in her career development.2. What are Roizens principles of neting and relationships? How would you take apart the strengths and weaknesses of her network as we see it at the end of the case?Because of the amount of duration and energy Roizen devotes to networking all oer time she developed guiding prin ciples to have got st mightiness. Firstly Heidi claims you must have access to people, which is accomplished over a period of time. Also held at high regard is maintaining instruction execution and consent during and after each interaction. Performance involves responsiveness and follow-through in doing what you offered or agreed upon doing. By focusing on performance and consistency Roizen believes that efficacy in maintaining relationships is achieved because interactions of high levels of substance flowerpot occur with less frequency. During Roizens time at Apple she adopted her next principle, which stressed dis worry on and confidentiality in her relationships with competitors. While she did not explicitly state that trust was necessity most people cited in the case seemed to truly trust Roizen and her intentions, which brings us to her last and perhaps most important principle of reciprocity.Roizen values reciprocity in the sense that before calling in a kick upst airs she must evaluate if it is a win-win situation for both parties. Heidi has been referred to as a catalyst, market maker, and door opener so before she can do something for some oneness else she wants to make sure there are mutual turn a profits to be realized. Heidi is a high-profile industry captain who frankly does not have the time to perform acts of grievouswill all day. Her networking is the bulk of her business and her resume. The strengths of her network are that passim her career and specifically at Softbank her networking landed her the position of partner. originally evaluating the strengths of Roizens network one must take the time to agnise that it takes a certain ebullient, patient, conscientious, amic competent human being to be able to achieve a network with the wide spectrum of powerful individuals that Roizen began amalgamating at a very young age. The strengths of her network include penetrating the Technology domain and becoming a celebrity of Silicon Va lley. Through her network she was able to leverage these relationships to benefit her herself and others along the way. By establishing her guidelines she was able to healthily abstract work and her personal life even though an outsiders perspective may think theses boundaries are blurred in the case of Roizens dinner parties.It is quite apparent that much of Roizens success can be attributed to her expertise in the area of networking. She has positively leveraged this unique skill throughout her career to make win-win situations for both herself and the other party involved. Unfortunately networking does come with some d ownside. It is overwhelmingly time consuming. As the case mentioned Roizen receives upwards of century e-mails a day that she feels obliged to personally answer in nine to maintain successful work-related (and sometimes personal) relationships. An acquaintance mentioned the lengthiness of her e-mails decreased over time until the responses were incomplete sentences.This reflects poorly on Roizen because the 2000+ people she networks with all witness her a friend and expect perhaps more than she can countenance them with in terms of time and energy devoted to the relationship. Besides the work-related strains this networking seeps into her personal life where she is constantly hosting events at her home, leaving little separation between home and work. Overall the networking doesnt allow for a balanced work life, which many people claim to be essential in achieving general happiness and even success.3. How does she use her network, and what does she achieve through her network?Heidi realized at her first of all job at Tandem that she had to use her talent of being a people-person to move up in this world. She had a good eye for how to manipulate situations into the interests of her network. Starting with T/Maker she started maximizing all social situations to the benefit of marketing T/Maker. The time she spent developing these re lationships during the 1980s laid out the foundation of her network and consequently her career. thusly during Apples decline of the 1990s Roizen was called to the rescue where first the first time she was to formally use her network in the developer community to redo a brand. Her success was primarily attributed to her relationships and how she was able to effectively use them to her benefit and in this case in Apples benefit. Her work awarded her a promotion to build strategy and eventually to leave and create her own job description as a mentor capitalist.This is Heidi using her network at its finest. Heidi realized what she had built was unique and consequently her network gave her the ability to tailor her job description around her likes and strengths. As an independent and orthogonal director she was responsible for recruiting key positions and with her probable one-degree of separation between her and the rest of Silicon Valley she was able to make some impressive matches . It is one thing to have developed the network Heidi has, but is another to get by how to perfectly utilize its full potential and Heidi has done so throughout the course of her career. Moving to the venture capital world allowed Heidi to fulfill an interest in the equity ownership or the financial weight of these start- up companies. With this career flip came additional responsibilities that would take away from the time Heidi had previously spent networking. Now it is up to Heidi to re-prioritize and arrange her duties to create a hearty balance of completing her venture capitalist duties, while retaining the network she so dutifully built.4. How would you characterize the breadth and depth (strong or weak ties) of her network?Part of Heidis networking phenomenon involves a metaphor of networking as constellations. Heidi can play down relationship maintenance by staying in more frequent fulfil with other nuclei of network constellations. Heidi over the years has assume d position of nuclei in her particular networking group and this gives her the ability to leverage the network constellation go about which results in preserving the breadth of her entire network. Her network spans thousands of people who all control themselves personally acquainted with Heidi. There is not enough time in the day to cater to each individual so Heidi cuts corners by be in close contact with the nuclei of all the different networks she is a part of. Heidi also has depth to her network in the sense that she asserts in touch with non-nuclei of other networks.Heidi is most definitely a people person and over the course of her career she has gotten to know people who she likes as individuals because they are interest and smart (two of her pre-requisites in networking) That being said the depth of her network may seem to contradict with maintaining the breadth through the constellation approach, but Heidis networking is deeply instilled in her so she sees value in her relationships with the nuclei and the random individuals. And thus far her hybrid approach has proven to be successful in all of her career-driven endeavors.5. What are your suggestions for Roizen to continue to develop and maintain her network? Should she change anything in terms of people, effort, strategies, etc?In order to effectively exploit Heidis strengths I would suggest that since she seems to have flexibility in designing her job she could cut down the time she spends reading business plans for a few reasons she does not enjoy that aspect of venture capital and because she could use that time to network which is a main reason why she was hired. Currently Heidi does not have enough time to evaluate business plans, help companies in early growth stages and to maintain her networking relationships. If Softbank wants to be able to take wages of Heidis rolodex they will have to agree to her requests to be able to keep up her relationships.Fortunately most executives understand how time consuming networking can be and when it is done at Heidis level it should be deemed a full time job. I understand Heidis reasons for wanting to spend time with the business plans, but by delegating an initial cover version process downward in the organization she may find herself with an pleonastic few hours each day to complete time-sensitive networking issues, which would ultimately increase her performance and effectiveness.