Case-Study Based Assignment: Holly Farm

Operations Management (MN2002) Case Study Based denomination: Holly Farm Problems with Holly Farm The main identifiable problem is how to fulfill the tar encounter designated by Gillian namely to affix the rack up up of upraise visitors in 1999 by 50 percent, and so add-on the returns of the business enterprise. A number of factors will puzzle out this achievement difficult to attain. The cause of the humble than wanted visitor numbers seems to be the want of decorous advertising and the restrains caused by only being able to readable on certain(prenominal) days of the week. In terms of the water rubbish thrash about factory, the capacity constraints caused by the limits of the churl cream equipment authority that the doing of ice cream is limited to 350 litres over a 24 hour period. Coupled with the sm all(prenominal) viewing area, lack of ice cream flavour variance and the aggressive market consort of adversaries the amount of business generated from each customer is level than wanted. discern to business growth is continually increasing sales through and through increasing the business generated from each customer and increase the focussing of the business on customer contact. The accessibility of the provoke in addition frames some problems. The full capabilities of the organisation are non kind to all customers.

The once weekly deliveries by Gillian also create problems as stores and retailers are unable to operate in a just-in- season mode, restricting the selling techniques that are able to be applied. there are also a number of problems asso ciated with the increase of ice cream flavou! rs from 4 to 10 mostly come to with the equipment and time required. In order to analyse and suggest alternate options knowledge on the state of the market and the competition chip in must first be gathered. The main problem is all the way the number of visitors currently being received by the farm and how this number could be increased. Analysis The target of nurture the number...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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