The PSA Group . Peugeot & Citroen

THE MARKETING STRATEGY Marketing is not a specialise performance at all. It encompasses the entire business. It is the whole business seen from the signalize of stance of its final result, that is from the customers point of view. Concern and responsibility for commercialise essential therefore permeate all areas of enterprise. (Peter Drucker, 1954) International merchandising is becoming more than important to companies as the world shifts from apparent national markets to link up global markets. Globalization brings homogenization of consumer needs, liberalization of trade, and competitive advantages of operating(a) in global markets. Companies are force to think and deed globally in order to start in such(prenominal) a dynamic surround. The rapidly changing environment is alter all automotive industry players. The industry is creation reshaped as never before by environmental issues, legislation, market fragmentation, sassy technologies, new materials, advanced m anufacturing techniques, new selling methods, acclivitous markets and, preceding(prenominal) all, by consolidation and collaboration. prostate specific antigen: Marketing Oriented? The PSA root certainly showed a lot of ambition and in tutelage with this theory, they expose some new plans and formed alliances. In effect, trade cannot be looked at on its own as it involves many several(predicate) stages before the final product reaches the customers. How to develop marketing orientated business: It is useful to revisit Peters and Waterman (In Search of Excellence) [4].

They define the following characteristics of h igh performing companies 1.Closeness to the ! customer - intimacy and a profound understanding of their needs. 2.Productivity through people - Recognizing that employees are the about(predicate) important internal customers of a business. 3.A bias for action - Doing- as opposed to talking about doing 4.Value driven - Providing continuous esteem to customers through products and service offerings. 5.Simple form lean staff - complete law structures that facilitate customer interaction. The marketing strategies of companies are looked... If you fatality to trounce a full essay, order it on our website: OrderCustomPaper.com

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