Competitor Profiling

SWOT analysis of the abridgement hotel and combine with its competitors Strengths| Weaknesses| 1. Low apostrophize 2. relatively low price 3. Geographic location 4. Unique-first capsulise hotel in England 5. Funning- hotel layout is attractive for young people | 1. Limited capture 2. less- lie withn brands 3. No luxury facilities.| Opportunities| Threats| 1. The growth market 2. The development of promotional material strategy | 1. strong competition 2. Easy to be imitated| In terms of strengths, the compression hotel uses the place effectively to reduce unyielding cost. It go away accommodate many more clients on the corresponding space comp are with other hotels. Also with the costs cut, prices for consumers are lower and profits for the hotel are higher. E specially in London, the consumption levels of other hotels are very high much(prenominal) as premier inn, a type of economy bowed stringed instrume nt hotel. Thus, the tested quality and cheap price will suffer the near competitive favor of the capsule. In addition, the capsule hotel is fixed in the place which nearer transportation, it is very convenient. Another advantage is that the special layout will meet young peoples remarkable mind. This is impossible in youth hostel, also the staple fiber wait on is better than youth hostel.

In the meantime, it will attract about attention of media as the first capsule hotel in England. comprise the aspect of weaknesses, the limited space is the conscionable about deathful weakness. The guest space is a modular pl astic of occlusion which sightly well-nigh! 2 m by 2 m by 2 m. Some people conceive of the space is likewise small, even some constrains feeling. Furthermore, the capsule hotel just has some impacts on the developing countries and little-known brands in England. According to the results of questionnaire, 40% people just only heard it and fail to find out the details of the hostel. steady 10% people never know the capsule hotel. At the same time, the capsule hotel lacks the luxury facilities much(prenominal) as the paste hall and fitness...If you want to get a full essay, place it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper