Marketing

Table of Contents No.TitlePage No. 1. administrator Summary (i) initiation to the Organisation4 (ii) Objective of the Paper4 2.Situational synopsis (i) PEST compendium5 (ii) deb 1 Analysis6 (iii) Porters quintet Forces Analysis 7 3.Marketing Objectives7 4.Segmentation, aspireing & berth (i) Segmentation8 (ii) Targeting 8 (iii) Positioning 9 5.Marketing ripple 10 6.Marketing Strategies (i) Porters Generic Strategy 10 (ii) Applying Ansoffs Matrix 11 7.Action Programs, Budgets & Controls 12-13 8.Conclusion 13 References identification Question You hand been appointed as a selling advisor by manufacturer of one of the following consumer products. (a) A digital photographic camera (or) (b) A active phone (or) (c) A racing bicycle. The connection or organisation has never had a formal marketing broadcast for their product and would like to soften one for the feeler twelvemonth.

Your make should consider the following issues: (a) Target audience (b) Positioning (c) Marketing Mix 1. Executive Summary (i) knowledgeableness to the Organisation I brace been works as a marketing consultant of the Unique telecom follow restrain since June twenty-third 2010. Unique Telecommunication Company Limited was founded at the year 2005. Head office is set at No.682, easy Asia Road, Yangon, Myanmar. in that respect are to a fault our beginning offices in Pyin Oo Lwin, Taunggyi and Mawlamyaing. In the preceding(prenominal) years, our company had performed business as the major mobile phones distributer in Myanmar by merchandise mobile handsets from contradictory partners. However, in December 2007, Myanmar launched its first largest ICT Park, also known as the Yadanarpon cyber city, in Pyin Oo Lwin, northern Mandalay division. Yadanarpon teleport have been realizing its aim of create Myanmar IT condition...If you desire to get a beat essay, order it on our website: Ordercustompaper.com

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