Marketing Strategy and future positioning of Gordon Highlander Museum

Executive Summary Given the demands of todays competitive and dynamic environs, it is preferably challenging to understand strategic merchandising issues facing organizations and bring out the capability for long landmark business success. In this type study, this report aims to explore the market strategy of Gordon Highlanders Museum (GHM) in elapse to frame of reference and maintain a competitive expediency in the dynamic marketplace. The critical synopsis mainly think on how trade mix 7Ps in GHM come unneurotic to contour and develop the existent museums merchandising strategy. More specifically, existing overall market strategy in GHM emphasize the distinction option on product, price and promotional material to happen the demand of adult, senior citizen, children and other different visitant group. And it also combines with focus strategy to build the customer contentment and customer loyalty. In addition, based on the 7Ps abstract, the strategic opinion for GHM in future is also identified as a ingroup with separate and focused strategy in order to build the conscious(predicate)ness of visitors as well as profit generation. Moreover, severalize strategy of GHM should emphasize three offers: product, promotion and process to nurture its competitive advantage. More specifically, process act as marketing mix in future can be transmute by offer on-line booking service on line to boost its efficiency. Finally, future position of GHM is presented after the uninflected thinking of its tar puddle market and its differentiated advantageand.

It should emphasize o n oblation the unique visit experience in t! he have environment to distinguish its advantage with other competitors in a sustainable way. All in all, it is important to be aware of the success of marketing strategy is largely relied on winning implementation by senior managers in GHM. Page 1.0Introduction3 2.0Existing marketing strategy analysis 3 2.17Ps analysis in GHM 2.1.1 increase 2.1.2 Price 2.1.3 Promotion 2.1.4 Place 2.1.5 People 2.1.6 Process... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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